Destination Africa…Watch this space!
As GE continues to grow its operations in Africa, there is an immediate need to attract and manage top talent in a competitive and highly diverse marketplace.
Yet in today’s marketplace, it is no longer enough to just define yourself as a great company to work for in the region — one must always seek to stand out and be different. For us, one great way to do this is to tap into local innovation and responsible leadership practices that already exist in our company to produce content that will engage the right talent, in the right way and at the right time.
Destination Africa is about emphasizing the Africa growth opportunities and the good work GE is doing. It is about positioning GE as an employer of choice.
Watch out for more on Destination Africa in 2014. Here’s a sneak preview…