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Sports Business Management Programme with La Liga Business School

The Sports Business Management Programme (SBMP) will give delegates a broad understanding of the international and commercial aspects of the business of sport.

This year, participants will get the opportunity to visit Spain for a week.

Objectives

At the end of the programme, participants will:

Be exposed to research findings on the state of the sports market in Nigeria
Learn global best practices for professionalising sports business
Develop skills for converting sports into full-blown productive ventures
Gain knowledge of the strategy for attracting and leveraging private sector funding in sports business
Manage their perception and stakeholders’ understanding that sports promotion is not just for entertainment but a business with limitless potential
Understand the importance of digitisation and technology in driving sports business
Better understand the sports business environment and the challenges confronting the industry.

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